I'm Elissa. I'm a product designer and an accessibility advocate.

I’m fascinated by all forms of design, from beautifully crafted interfaces to thoughtfully designed spaces and everyday objects. I turn that curiosity into digital experiences that feel intuitive, functional, and seamlessly part of people’s lives.

I love collaborating with passionate teams to transform complex ideas into meaningful, high-impact products. If that sounds like your kind of thing, I’d love to connect.

Companies I worked with

Vista Magentus Suncorp Bank CBRE
City of Moreton Bay The Urban Developer Max Kelsen

01/Case studies

2025 | VistaPrint

Making design services discoverable

I led the redesign of VistaPrint’s Expert Services experience to improve the discoverability and adoption of professional design offerings earlier in the customer journey. Through user research and funnel analysis, I identified that customers struggled to understand the breadth of available services and often failed to connect with the right design solution for their needs. I redesigned the experience architecture and service discovery flow to surface expert services higher in the funnel, helping customers explore a wider range of premium product options.

The redesign delivered a +15% uplift in expert services conversion, +26% increase in add-to-cart actions, +48% growth in brief page visits, and a +73% increase in Pro Logo Design conversions, while also uncovering strategic insights around promotional placement and customer behaviour.

+73%increase in the Pro Logo Design product conversions
+15%uplift in expert services conversion rate
VistaPrint Expert Services design, screen 1 VistaPrint Expert Services design, screen 2 VistaPrint Expert Services design, screen 3

2024 | Suncorp Bank

A feel-good account opening experience

I worked on the end-to-end redesign of Suncorp Bank’s mobile app origination flow, with a focus on improving clarity, reducing friction, and creating a more confidence-building account opening experience.

I conducted user research to uncover key drop-off drivers and emotional friction points, translating insights into a simplified, human-centred onboarding journey that balanced compliance requirements with usability. The redesign streamlined information architecture, improved progress transparency, and reframed complex regulatory content into clearer, more supportive interactions.

The outcome was a more intuitive and reassuring digital onboarding experience that improved completion rates, reduced abandonment, and strengthened customer trust at a critical first-touch moment.

Suncorp Bank account opening app screens
Suncorp Bank account opening flow overview

2023 | Suncorp Bank

Reducing 62% of calls by giving the users control over their card

I led the end-to-end redesign of the Suncorp Bank app Lost & Stolen Card reporting experience, from user research through to final delivery.

Through customer interviews and journey analysis, I identified key pain points including long call wait times, uncertainty about the reporting process, and heavy reliance on staff assistance. I translated these insights into a streamlined, self-serve digital flow that reduced friction, clarified next steps, and provided reassurance during a high-stress moment for customers.

-62%call volume relating to card replacement.
+0.2on App Store rating
Suncorp Bank Lost and Stolen Card feature Suncorp Bank Lost and Stolen Card flow screens

2018 | The Urban Developer

Boost readability with a better UX

I led the redesign of The Urban Developer website to align with the company’s evolved brand and create a more engaging reading experience for Australia’s leading property and urban development news platform.

Through stakeholder collaboration, content analysis, and UX exploration, I identified opportunities to improve content hierarchy, readability, and navigation across the site. I translated these insights into a modern, editorial-driven digital experience that strengthened brand consistency, improved content discoverability, and made it easier for readers to engage with industry news and insights.

The Urban Developer website pages The Urban Developer mobile and article layouts

02/What I bring

UX/UI Designs

End-to-end journeys, workflows and interfaces. Turning tangled business and customer problems into a clear set of opportunities.

User Research

Interviews, usability testing, behavioural data and live A/B tests, designed with Product and Data so a decision gets settled instead of debated.

Inclusive design

CPACC certified professional. Accessibility built into product thinking from discovery onwards, not bolted on as a pre-launch audit.

Design systems

Scalable patterns, tokens and documentation that make consistency the easy option, so engineering ships faster and design reviews get shorter.

03/About me

I’m an Australia-based Product Designer who believes good design isn’t just about making things look pretty, it’s about solving real user needs, creating inclusive experiences, and helping businesses achieve their goals.

With 8+ years of experience across health-tech, banking, e-commerce, real estate, SaaS and government, I’ve designed thoughtful digital experiences across web and mobile. I enjoy working end-to-end, from understanding the problem and shaping the experience through to delivery, while contributing to product strategy and roadmap decisions along the way.

I’m particularly passionate about accessibility and inclusive design, and creating products that feel thoughtful, intuitive and beautifully crafted, the kind of experiences that quietly make everyday life a little easier for everyone.

When I’m not designing, you’ll usually find me travelling, cooking something new or doing Pilates.

Portrait of Elissa

04/Testimonials

Lucas Arundell / Magentus, GM Design

Elissa is a highly capable and thoughtful designer, with a strong sense of curiosity and a clear commitment to user-centred design. During our time working together, she demonstrated a proactive approach to customer engagement—quickly immersing herself in their world to build a deep understanding of their needs and pain points. Her UI/UX expertise is well-developed, and she consistently provided insightful critique and practical recommendations to improve usability and product experience.

Shivaun de Valle / Vista, Senior UX Manager

I've had the pleasure of managing Elissa during her time at Vista, and she has been an absolute joy to work with. From day one, Elissa hit the ground running—quickly getting up to speed, bringing fresh energy and perspective to our established team, and delivering impressive results through thoughtful, user-centered design. Elissa is a highly collaborative team member. Both her cross-functional team and UX peers love working with her. She shares her work openly, creates space for others to contribute, and consistently elevates solutions with the customer front of mind.

Samuel Suarez Sanchez / Vista, Principal Engineer

I had the pleasure of working with Elissa at Vista—she joined our team as Senior UX Designer while I served as Principal Engineer—and instantly stood out for her talent and attention to detail. Throughout the rest of her tenure, Elissa led several key initiatives that directly drove a significant uptick in our revenue. Elissa combines a user-centric mindset with a keen understanding of technical constraints, making her both creative and pragmatic.

Kate Steel / Suncorp Bank, Product Owner

I’ve had the pleasure of working with Elissa for the past 3 years, and she’s been an absolute asset to our team. Elissa is not only the fastest UX designer I’ve ever encountered but also incredibly thoughtful about the customer experience. She consistently stays ahead of the curve by keeping up with the latest UX trends and successfully implementing insights into our digital products. Elissa’s leadership in user testing has been invaluable. She has a knack for deriving actionable insights from user data and effectively communicating these findings to product owners.

Francis Peza / Suncorp Bank, UX Chapter Lead

Elissa has done an excellent job in ensuring our work delivers outcomes that are in the best interest of our customers. She challenged some of the requirements when better options are available while still being flexible to changing circumstances. Also, she championed our user testing activities which is now an integral part of our design process. Thank you and well done!

Chaitanya Jambuluri / CBRE, Senior UX Manager

I have worked with Elissa for 2 years, line managing her as well as leading the project she was engaged in. It was a delight to have Elissa on the team. She is an experienced designer with a good understanding of the latest user experience methodologies and was able to bring her skillset to the job at hand consistently. As part of the 'User Experience Excellence' team, Elissa also gained and absorbed user centric design techniques and has been able to apply the same to her projects and stakeholder requirements for the entirety of her tenure with CBRE. She also was instrumental in recruiting, screening and mentoring interns. Elissa is a wonderful person which makes her a delight to work with. I would highly recommend Elissa to any organisation that is looking for a fun, skilled and dedicated user experience professional.

David Parsons / CBRE, Head of Operations

Elissa was a key member of my team for 2 years as our UX/UI Designer. She was able to make a meaningful and immediate impact to the VAS team when she started. She is able to quickly understand new business problems and clearly articulate potential product design solutions to multiple cross functional teams in different markets. She will make a valuable addition to any design team.